LGO Launch is an advertising and marketing company that provides services specialized in reaching out to the blockchain-based community.
We start off our process with high-quality content production designed to engage the crypto audience. We offer the full spectrum of formats - including articles, videos, and multimedia creatives.
Armed with this content, we launch a targeted diffusion initiative across our vast network of publishers, influencers and stakeholders. During our diffusion stage, we monitor and analyze the results of our tactics to optimize your campaign, crafting a feedback loop that enables us to build and maintain the name recognition and stature of your organization.
We are able to navigate through policies to produce compliant and effective ad campaigns that align with your company’s vision, having successfully launched crypto-related ad campaigns through all of the major social media platforms.
The crypto-community is the first of its kind. Never before has there been a unique decentralized system such as the one presented by blockchain technology. Companies exploring the new frontier of business and tech need experts who understand this brave new world - they need LGO Launch. In a market where trust is critical, clients represented by LGO Launch are assured the aura of legitimacy simply by association.
LGO Launch practices a high level of selectivity and performs extensive due diligence on projects prior to providing a service proposal or reaching any kind of agreement. Guidelines regarding our assessment process are included in our client evaluation methodology.
Attracting interest in your company requires a multi-dimensional approach. Advertising in the digital age requires a lot more creativity than simply having an ad in the local newspaper. By nature, cryptocurrency is non-traditional, and its advertising must be so as well.
Every piece of content we deliver has been created with its own specific goal in mind, designed to engage viewers from the cryptocurrency community. That is why our approach to producing editorial content involves focusing on specific outlets and end goals. We generate native advertising, articles that blend with the content such as on a news website, sponsored ads that appear on Google searches and social media platforms, as well as internal blogs for your own website.
In the modern digital world, visual designs are a crucial component of viewer engagement. A visually engaging infographic or concise video can make an enormous impact. Videos can vary from brief ads appearing on YouTube pre-rolls, to longer explorations of your company’s key selling points.
Well-designed photographs and images can be used for augmenting other content, or as stand-alone promotions on Instagram and other platforms. With these customized videos and graphics, we will be able to drastically improve how you present and exchange key information.
Social media platforms offer some of the fastest ways to share information, and we focus deeply on social media advertising and campaign management with a different approach to each platform, as they each function differently. Each has its own strengths and weaknesses, and can provide some great results if used correctly.
We have exclusive agreements with publishers and influencers to implement native advertising elements such as articles, videos, and infographics within their respective platforms. Native ads have proven to have a much higher engagement rate and three out of every four publishers offer this option, making one of the most valuable tools in reaching the wider crypto community.
Specifying your audience is crucial to a successful display ad campaign, providing higher CTR rates at a lower cost. The quality of your display ads is just as important, and are produced in-house using the latest tools to get the most out of each one.
Our unique & global database, as well as our network of industry connections, truly capture the larger blockchain-based community to ensure the content we produce gets in front of exactly who we want to see it.
We do not limit ourselves to writing or producing content just in English alone, as we are able to translate and circulate the content in several languages, including Mandarin, Korean, Japanese, French, Russian, Spanish, Portuguese, German and Arabic, ensuring the widest possible reach.
In turn, LGO Launch has established a strong network of connections and partnerships with several vetted influencers of the blockchain-based community from all around the world. Hence, we are able to amplify the content objectively to a much wider audience that is interested or involved in the blockchain technology space.
Publications that keep track of the latest news in the blockchain space are essential to reaching this community, and our network features more than 200 publishers from all around the world. These publication pages are very useful for implementing native-style advertising that spark the reader’s interest with insightful articles that present your company’s value proposition and redirect to a designated landing page.
It is vital to measure the momentum that our diffusion strategy builds, so that we are able to determine which tactics are the most successful. From there, we double down on on the most effective methods. We also want to make sure that we are not wasting time and resources on strategies that aren’t as successful for a given project, as there is no one size fits all approach. Ultimately, we generate a feedback loop that ensures your consistent reach and maintains the name recognition and stature they are looking to obtain.
To truly grasp the traction your campaign is building, we provide dynamic reports on our work and its impact. Continually updated, we provide these dynamic reports to our clients as the central review of any deliverable LGO Launch has submitted, along with associated metrics from Google analytics. We build these reports as a reinforcement of our belief in true transparency, and we believe that our clients have every right to know the details of our efforts and how well it is working.
We work hand-in-hand with each client from the very beginning to develop our content and diffusion strategies. What the dynamic reports do is is translate those efforts into relevant metrics. By analyzing the results, we can paint a very clear picture as to how we are helping clients achieve their goals, and sketch out new ways to get them there more efficiently. Our reports are customized for each client, and evolve as need and circumstances dictate, with many potential features available depending on what is best for the client.
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